Brand: Pepsi Cola
Company: Pepsi Co.
Agency: JWT (J. Walter Thompson)
After having had many successful campaigns like "Yeh dil maange more" , "Oye Bubbly", "Yahi hai right choice baby"and "Nothing official about it" under its belt, Pepsi has added yet another feather in its cap with a very interesting and a successful ad campaign, and the target market clearly defined.
After Phillip Morris (Malboro Cigarettes), this is the second time, any brand has successfully picturized the existence of a fictitious country, whose people are hooked on to its product. The creation of "Youngistan" , choosing Ranbir Kapoor and Deepika Padukone as its brand ambassadors, strikes the heart strings of all the youngsters. Given the fact that the median age of the Indian population is 25, and the feeling of being young that is racing through every youthful nerve, Pepsi has made an attempt to tap this energy.
Not only this, with the introduction of some easy-on-mind interactive puzzles, and drawing in Sanjay Dutt for the ad campaigns, they have added more spice to the ads.
Would love to see these TV ads being followed up by hoardings to increase the effect of "Youngistan".
Somebody please wake up Coca Cola. Its about time that they come up with a new refreshing ad campaign..
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